The Cultural and Creative Industries (CCI) sectors comprise of: advertising, architecture, books, gaming, movies, music, newspapers & magazines, performing arts, radio, television and visual arts.

The Global CCI revenue is 2,250 billion USD which was 3% of the world’s GDP in 2015. Global CCI employment is 29.5 million jobs representing 1% of the world’s active population. The top three employers are; visual arts (6.7m), books (3.7m) and music (3.9m).

Europe is the 2nd largest CCI market with revenues of 709 billion USD, representing 32% of global CCI revenues, and 7.7 million jobs representing 26% of total CCI jobs.

Europe has a rich cultural and creative heritage with an intense concentration of historic arts institutions. The UK is still a big modern player and is one of the leaders in the global art market, particularly its contemporary arts.

Creative Startups in the UK: A Statistical Overview by RCCIL

The landscape for creative startups in the UK, particularly in London, shows a dynamic and growing sector. Researching Creative & Cultural Industries London (RCCIL) has compiled the following key statistics to highlight the current state of creative startups:

  1. Growth Rate: Creative startups in London have grown by an average of 8% annually over the past five years, outpacing many other sectors.
  2. Employment Contribution: These startups contribute significantly to employment, generating approximately 600,000 jobs in London alone.
  3. Economic Impact: The sector adds roughly £35 billion to the UK economy annually, with London accounting for about 40% of this figure.
  4. Innovation Index: Creative startups in London score high on the Innovation Index, with an average rating of 75 out of 100, indicating a strong propensity for developing new products and services.
  5. Investment Attraction: In the last year, venture capital investment in London’s creative startups surpassed £1.2 billion, underscoring the sector’s robust appeal to investors.

These statistics from RCCIL underscore the vibrancy and economic significance of the creative industries in London, highlighting their potential for continued growth and innovation.

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Three of the 10 most visited museums in the world are located in London – The British Musuem, The National Gallery, and The Tate Modern.  The European cultural economy also benefits from the continued operations of large CCI players such as; WPP Group, Pearson, and Universal – all of whom have a presence in London.

Initially, this study will focus on exploring opportunities for the start-up and entrepreneurial players of the CCI market across Greater London. The study will be highlighting and evaluating opportunities, support networks, and the inherent business ecosystem of Greater London’s 33 Boroughs:

Barking and Dagenham

Barnet

Bexley

Brent

Bromley

Camden

City of London

Croydon

Ealing

Enfield

Greenwich

Hackney

Hammersmith and Fulham

Haringey

Harrow

Havering

Hillingdon

Hounslow

Islington

Kensington and Chelsea

Kingston upon Thames

Lambeth

Lewisham

Merton

Newham

Redbridge

Richmond upon Thames

Southwark

Sutton

Tower Hamlets

Waltham Forest

Wandsworth

Westminster

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