The Cultural and Creative Industries (CCI) sectors comprise of: advertising, architecture, books, gaming, movies, music, newspapers & magazines, performing arts, radio, television and visual arts.
The Global CCI revenue is 2,250 billion USD which was 3% of the world’s GDP in 2015. Global CCI employment is 29.5 million jobs representing 1% of the world’s active population. The top three employers are; visual arts (6.7m), books (3.7m) and music (3.9m).
Europe is the 2nd largest CCI market with revenues of 709 billion USD, representing 32% of global CCI revenues, and 7.7 million jobs representing 26% of total CCI jobs.
Europe has a rich cultural and creative heritage with an intense concentration of historic arts institutions. The UK is still a big modern player and is one of the leaders in the global art market, particularly its contemporary arts.
Three of the 10 most visited museums in the world are located in London – The British Musuem, The National Gallery, and The Tate Modern. The European cultural economy also benefits from the continued operations of large CCI players such as; WPP Group, Pearson, and Universal – all of whom have a presence in London.
Initially, this study will focus on exploring opportunities for the start-up and entrepreneurial players of the CCI market across Greater London. The study will be highlighting and evaluating opportunities, support networks, and the inherent business ecosystem of Greater London’s 33 Boroughs:
Hammersmith and Fulham
Kingston upon Thames
Richmond upon Thames